This is Part 2 of our 5 Part Email Series. To view Part 1, please click here.
Here are some tips for creating an engaging newsletter in Klaviyo:
Use images, videos, and infographics.
Images, videos, and infographics are all great ways to make your newsletter more engaging. People are visual learners, so adding visuals to your newsletter will help make it more enjoyable to read.
Have a clear call-to-action.
Your newsletter should have a clear call-to-action (CTA) that tells subscribers what you want them to do next. Whether it’s signing up for a webinar or downloading a white paper, make sure your CTA is clear and easy to follow.
Use engaging subject lines.
Your subject line is the first thing people will see when they receive your newsletter, so make sure it’s something that will grab their attention. Use strong keywords and actionable verbs to make your subject line stand out.
Keep it short and sweet.
People are busy, so they don’t have time to read a long newsletter. Keep your newsletter concise and to the point, with only the most important information included.
Create a mix of content types.
Don’t just include text in your newsletter – mix it up with images, videos, infographics, and even quizzes or polls. This will help keep people interested in what you have to say.
Send it at the right time.
Timing is everything when it comes to email marketing. Make sure you’re sending your newsletter at a time when people are likely to actually read it. Early mornings and evenings are usually best.
Keep your content relevant to your subscribers.
Your newsletter should be relevant to the interests of your subscribers. If you’re not sure what they’re interested in, you can always ask them! Include a survey or poll in your next newsletter and find out what kind of content they prefer.
Use personalization to make your newsletter more engaging.
One of the best ways to make your newsletter more engaging is to personalize it for each subscriber. You can do this by including their name in the subject line or using dynamic content to show them relevant information based on their interests.
Test, measure, and optimize your results.
Test, measure, and optimize your results by staying up to date in your Klaviyo analytics dashboard. Try different things and see what works best for your audience. Then, continue to fine-tune your newsletter until you achieve the desired results.
Use social media to promote your newsletter.
Make sure your social media followers know about your newsletter by promoting it on your channels. Include a link to sign up in your bio, and post about it regularly to ensure people don’t forget about it.
If you’re looking for help getting started with your Klaviyo campaigns and email marketing, get in touch with our team. We are licensed Klaviyo agency partner and can help you take your email marketing to the next level.
