Email and social media marketing are two of the most popular ways to reach customers. But which one is right for your business? In this blog post, we’ll compare the two, and help you decide which option is best for you. Whether you’re undecided or just starting out, read on to learn more about the pros and cons of email vs. social media marketing.
At Renegades Media, Our mission is to equip brands and businesses with the media, tools and team they need to align with their vision and form deeper relationships with their customers. Whether it’s in-depth storytelling or assistance with an email campaign, we want to provide the tools every business owner needs to be successful. Part of growing a business is how you reach your intended audience, let’s break down the different ways in which email and social media marketing can help.
Email Marketing Pros:
Email marketing involves sending regular emails to a list of subscribers. This can be done through an email service provider such as Klaviyo, or you can create your own email list by collecting addresses from your website visitors or customers. Email marketing is a great way to stay in touch with your subscribers and keep them updated on your latest products or services. This type of marketing is best utilized when you want to achieve:
- Exposure for launching a new product or service
- Reaching a pre-established customer base
- Promotion for deals, events or sales
- Building customer loyalty and relationships through personalization
- Tracking opens, clicks, and conversions
- Higher ROI (return on investment) compared to other forms of digital marketing
Email Marketing Cons:
Some struggles with email marketing can be:
- There’s no guarantee that your email will even be seen by your customer
- Some people find email newsletters annoying and unsubscribe from them without reading them
Social Media Marketing Pros:
Social media marketing involves creating profiles on social networking sites such as Facebook, Twitter, and LinkedIn, and then posting updates about your company or product. Social media is a great way to connect with potential customers and build relationships with existing customers. It can also help promote your brand awareness and bring more traffic to your website. Social media best serves as an asset when you want to:
- Establish a reputation for your brand and gain exposure
- Increase brand awareness
- Increase brand familiarity
- Connect with customers on a more personal levels
- Easily share posts so they could potentially reach more people than if they were only emailed to subscribership lists
Social Media Marketing Cons:
Some struggles with social media marketing can be:
- It takes longer to see results since followers need time to grow organically
- You have less control over what appears in someone’s newsfeed than what appears in an email inbox
With the world becoming more interconnected through new forms of digital media, it can be difficult to know what to focus on when it comes to your marketing strategy. As learned in this blog post, there are pros and cons to both email and social media marketing. More established brands may fare better with emails, whereas newer companies might want to think about starting with social media and integrating emails once a customer base is further established. With the right knowledge and strategy, a business can choose which is right for them.
