Are you looking for a way to improve your website’s SEO? If so, you need to start using keyword tools. These tools can help you find the right keywords to target, track your competition, and see how your website is performing online. Here are four of the best keyword tools to get started with.
Google Keyword Planner
If you’re searching for a free tool to get you started with the basics of keyword research, Google Ad’s Keyword Planner might be a good option. Although slightly confusing at first, this tool is one of the most accurate ways to receive keyword data due to the data coming straight from Google. This tool allows you to see keywords directly related to your business as well as the estimated monthly searches for them. It also shows you the costs associated with each word. All you need to get started with Google Keyword Planner is a Google account, so there is no harm in seeing if it is the right fit for your business.
SEMrush
Looking for specific data on keywords or more options for content marketing? SEMrush is able to give you a smaller list of keywords that are being used by your competitors. You also have the option of seeing long-tail keywords that are most relevant to your business. Alongside specific keywords, you are also able to receive a keyword difficulty analysis and organic traffic insights. SEMrush offers tools for SEO, content marketing, PPC advertising, social media, and competitive research. With more tools comes a higher price point, but SEMrush offers a few different subscription options at multiple price points.
- Pro- This plan starts at $99.95 per month and is billed annually.
- Guru- Focused on day-to-day site management, this plan begins at $191.62 per month.
- Business- Used mainly by eCommerce stores, this subscription starts at $374.95 per month.
KWFinder
Coming in with a mid-range price point, KWFinder might be the best option to get the most bang for your buck. This website offers an easy-to-navigate interface along with many unique features to take your keyword research to the next level. You can receive precise statistics for keyword competition and what your competitors are using. It allows you to find keywords with high search volume dn low SEO difficulty. There is even an option to discover location-specific long tail keywords which, if you’ve read our article on why localized SEO is important, could be a huge help for a smaller business reaching their target market. KWFinder offers three different plan prices:
- Basic- $29.90 per month
- Premium- $39.90 per month
- Agency- $79.90 per month
GrowthBar
If you’re a blog writer or a marketer that is producing a lot of content daily, this would be a great option. A unique feature of this tool is its content outline generation. Using AI technology, it can create an outline using keywords, word counts, headers, images, links and more. You can also review competitors backlink data, organic keywords, and even related Google/Facebook ads information. Growthbar has two different payment options to choose from:
- Pro- $29 per month
- Scale- $79 per month
When it comes to tools that will help your business grow and improve its SEO, there is no one size fits all. However, knowing the goals, budget, and needs of your business can help you decide which tool is right for you. No matter which one you pick, each will help you begin to get the most out of your keywords.
Get in touch with our team if you’re looking for SEO development or help.
