Having a strong online presence is one of the keys to D2C success. One of the most important aspects of any online strategy is a well-designed landing page. Here are some tips to help you create an effective landing page that converts visitors into customers.
Keep it Simple
You don’t want to include too much information or clutter on a landing page. Copy should be clear and concise as to what it wants your visitor to do. Using the words “you” and “your” can make the visitor feel more engaged. Whichever form you are attempting to increase conversions for should be “above the fold” on your landing page. Above the fold means that whoever is visiting your page does not have to scroll to find it. This will ensure that no searching needs to be done in order to complete the actions you want from them. An image that correlates with your target audience should also be used to show how they would feel if they complete the desired action.
Call-to-Action
The most important aspect of a landing page is the call-to-action. You should have a call to action button that contrasts compared to the rest of the page. It should also contain an action verb of what it is that you want the visitor to do. An example of action verbs you can use are words such as, “submit”, “download”, or “act now”. This will encourage clicks, further leading to conversions.
Beneficial Headlines
Visitors to your landing page need to know its value and offer within seconds of viewing it. In order to reduce the bounce rate on the page, you should have a benefit-driven headline. Being that the headline is the first thing to be read, it should clearly and quickly communicate the value of your landing page. Visitors should also be able to easily tell what you are offering them if they stay on the page.
6 Tips
When in doubt, use these 6 simple tips to help guide the design of your landing page:
- Attention grabbing headline
- Relevant images
- Lead form above the fold to capture attention
- Action-oriented call to action
- Written descriptive copy that informs the visitor
- Always test different versions of your page to pick the most effective one
In order to create an effective landing page, it’s important to understand the different factors that influence how well it will perform. We’ve outlined some of the most important considerations for you in this article, and we suggest testing out a few different designs to see what works best for your business.
Want to know more about how landing pages affect advertising? Check out our other article, Do Landing Pages Really Matter for Your Advertising?
