The Challenge
The office had never run Google or Meta ads and had no consistent online presence to remind potential patients they were open and ready to serve. Though their print mailers had performed well, they needed a more modern approach to reach new audiences, retarget interested leads, and maintain visibility year-round. They also lacked internal resources to manage seasonal mailers, social content, and ad campaigns.
The Solution
We started by defining a clear branding and content strategy that aligned with their values, highlighting services like dental implants and wisdom teeth removal, their 5-star reviews, blog content, and seasonal or holiday messaging.
Here’s how we tackled each area:
- Social Media: We created a recurring posting schedule to keep their Facebook and Instagram updated and engaging, including posts about services, patient reviews, blogs, and holidays.
- Google Ads: We launched a search campaign targeting in-market audiences looking for oral surgery services, only running ads during office hours to ensure availability for phone calls.
- Meta Ads: We created multiple campaigns:
- One targeting dental implants, customized by age group
- One for wisdom teeth removal
- Another geo-targeting nearby cities lacking oral surgeons, encouraging people to drive to Wilmington
- Direct Mail: We designed quarterly mailer templates so the office can easily and consistently reach local residents with informative brochures and appointment offers.
The Results
These efforts took the burden off the client’s team, giving them confidence that their marketing was being handled with care. Month after month, their phone has stayed busy with new inquiries, and they’ve consistently surpassed lead generation goals.
