Omnichannel advertising is one of the newest and most efficient ways to connect with customers. It works by using a variety of platforms to reach out to your customers, creating a consistent and coherent brand experience. This approach can improve customer satisfaction, loyalty, and even sales. In this blog post, we’ll take a closer look at the benefits of omnichannel advertising and how you can use it to grow your business. Stay tuned!

What is Omnichannel Advertising? 

Omnichannel is a part of a marketing strategy that is the integration of various marketing channels to interact with your customers. This includes branding and messaging through both online and offline media. Taking a customer-centric approach allows the main focus to be on the customer, leading them as they go along the sales funnel. A good example of marketing using omnichannel advertising is when the customer has the option to purchase something online and pick it up in-store. Omnichannel advertising allows for a consistently positive experience by establishing:

• Consistent branding 
• Personalized messaging 
• Content curated to the buyer’s journey

Benefits of Using Omnichannel Marketing

Although it takes more time and effort, an omnichannel approach will offer the best results for your business. Marketing through omnichannel differentiates your brand from others that are also attempting to reach potential customers. This builds a strong brand image across all platforms that is easily identifiable, making it easier to form a loyal customer base. Focusing on the customer instead of the platform creates a better experience for the customer, as well as higher sales rates.

Having different types of engagement at each stage of the buyer’s journey makes the customer 30 percent more valuable, and repeat customers account for 40 percent of revenue on average. Omnichannel marketing also allows you to better understand the customer journey, and at which touchpoints they engage the most with. All of the data gathered can be used to further optimize your marketing strategy. 

What is the Difference Between Multichannel vs. Omnichannel?

Multichannel

Both multichannel and omnichannel engage customers using multiple platforms, however, there are differences between the two. Multichannel is the more simplistic of the options, having a goal to distribute content as well as advertisements using multiple channels. Customers are able to choose what platform they interact with the brand on such as online or in print. The main difference with this compared to omnichannel is that when a customer interacts with the content, it is usually isolated and doesn’t lead to further interactions with other content. 

Omnichannel

Customers can access a brand both online and offline through omnichannel marketing. The main selling point of using an omnichannel approach is that it offers an integrated experience across all platforms. The customer journey is the main focus and allows content to be catered to where they are. 

Omnichannel marketing is quickly becoming the new standard for advertising. Providing consumers with a seamless experience across all channels allows businesses to provide a more personal experience, leading to increased brand loyalty and conversions. Though omnichannel marketing may require additional resources to implement, the long-term benefits far outweigh the initial investment. 

Are you ready to explore new advertising opportunities for your business? Renegades Media can help you create an omnichannel marketing strategy tailored to your business goals. Contact us today to learn more!