If you’re like most business owners, you’re always looking for new and innovative ways to market your products or services. Well, consider using cold email to enhance your marketing and sales efforts. Cold email is a cost-effective way to acquire qualified leads who may not be familiar with your product or service. And best of all, it’s a great way to build relationships with potential customers. So if you’re ready to fill your pipeline with qualified prospects, give cold email a try!

What is Cold Email?

Cold email is a type of marketing used to reach customers who are unaware of your business or brand. You might think that email marketing is becoming a thing of the past due to social media, however, email is still around 40 times more effective when it comes to acquiring customers. The main goal of this form of emailing is to build a relationship with prospective customers. Each potential customer is purposefully chosen to receive these emails because they will benefit from your product or service. When all is said and done, cold emailing is:

• Highly enriched, precise data 
• Real Gmail inboxes 
• Customer segments with high intent 
• Zero spam reports 
• High return on investment 

What Cold Email is Not

If you simply sent out a mass email to all the addresses you could find, this would be immediately marked as spam, and neither you or your potential customers will benefit from it. 

Cold email is not:

• Unpredictable data 
• Mass email platforms 
• Customer lists with zero intent 
• High bounce rate emails 
• Low return on investment 

Why is Cold Emailing Important?

Cold emailing is an important building block for any business. The main areas that it will help your business succeed are:

Networking

We’ve all heard it time and time again, networking is the key to being successful in both your career field as well as the business world in general. Relationship building is one of the most important parts of building and growing. Cold email is an easy tool to reach out to prospects and introduce yourself or your company. 

Lead Generation

Cold emailing is one of the first steps towards lead generation. Highly targeted emails ensure that you are only focusing on an audience that is interested or would benefit from what you are offering. After you form an initial relationship with the intended customer, you can continue to move towards converting them into actual customers. 

Brand Awareness

Since cold emails are aimed towards those who have never heard of you before, they are a great way to build brand awareness. Doing this can be used as a way to introduce your solutions to those who could benefit from it.

Scalability

Cold emails make it so you are able to reach thousands of potential customers in a single day, without scaling your costs. Their success is also measurable, so you can strategically plan your next move based on data instead of intuition. 

If you’re not using cold email as part of your sales strategy, you should be. Cold email can help you reach new customers and build relationships with them effectively and efficiently. When done correctly, cold emailing is a highly effective way to connect with potential customers who may be interested in your product or service. 
If you’re ready to start cold emailing and building up your customer base, we can help you get started. Our team of experts are ready and waiting to partner with you to create a stellar cold email infrastructure that drives sales by considering how your customers think. Contact us today, or learn more about our cold email lead generation services here.