Design is a massive part of any website or online marketing campaign. If your design is effective, you’ll retain visitors and increase customers. Thankfully, there are techniques that you can use to create high-conversion designs. In this blog post, we’ll discuss what these techniques are and how you can use them to improve your website’s effectiveness. We’ll also provide some examples of high-conversion design principles in action. So, if you’re interested in learning more about high-conversion design, keep reading!
What is Conversion Optimization?
Conversion rate optimization is a way to increase the percentage of users performing a desired action on your website. These actions include signing up for a service, filling out a contact form, clicking on a product, purchasing that product, etc. User-centric approaches to CRO can help you understand the process of what drives, stoops, or persuades those who visit your site. This will help give the best user experience, therefore increasing your conversion rate. Understanding what journey your visitors are taking that is leading them to convert into customers is the key to understanding what will make new visitors stay on your site as well as complete desirable actions while on it.
What is Considered a Good Conversion Rate?
What is considered to be a good conversion rate varies depending on industry, goals, audience demographics, etc. The average conversion rate also differs based on year and country. The best place to start is by researching what the average conversion rate is within your industry or niche. Each page of your website should be optimized if you want to maximize the potential of visitor conversion. If you’ve never calculated your website’s conversion rate, it can be done using one simple equation.
Your conversion rate is calculated by dividing the number of conversions by the number of visitors and multiplying that number by 100, resulting in a percentage. For example, you want to use the number of customers who have purchased a product as your conversion. To identify your conversion rate for that specific conversion, you would divide the total number of customers who have made a purchase by the total number of website visitors and multiply that by 100. If you had 100 customers make a purchase, and 5,000 total website visitors, your conversion rate would be 2%. This calculation can be done for any action you want to measure on your website.
Strategies for Conversion Rate Optimization
Many alterations can be done to your website in order to increase conversion. According to HubSpot, here are the 7 best ways to increase conversion and test its effectiveness.
Text-based Call-to-Actions
Banner blindness can cause visitors to not notice a call to action on your website. This is when people are used to ignoring banner-like information on a website. Visitors also tend to not read an entire blog post all the way to the bottom where you might have some of this information. Instead, using a text-based CTA can result in more leads as visitors are more likely to click on a link that is located within the information on the page versus a CTA at the top or bottom.
Lead Flows
Lead flows are pop-ups that grab a reader’s attention. These can include website items such as a pop-up box, slide-in box, or drop-down banners. They offer value to the visitor after grabbing their attention, and usually result in a higher clickthrough rate.
Tests
One of the largest parts of conversion optimization are your landing pages. Landing pages are where your website visitors become leads or where returning visitors learn more about your brand. In order to optimize a landing page, you should run an A/B test. An A/B test is essentially a way to test different versions of your website’s copy, images, design, etc, to determine which version your audience responds to the most. If you want to learn more in-depth about A/B testing, check out our other article, Why You Should Utilize A/B Testing.
Workflows
Marketing automation allows marketing departments to automate repetitive tasks such as email marketing, social media posts, and ad campaigns. This helps with efficiency and provides a more personalized customer experience. Sending automatic emails can make it easy for leads to book meetings with a representative, and the representatives will be notified when a visitor with high-intent completes an action such as viewing certain pages. An ecommerce example of this is sending an automated email to a customer who may have had items in their cart, but never checked out.
Messages on High-Converting Web Pages
Adding features such as a live chat software to high-performing pages of your website is another way to further increase conversions while providing potential customers information they might want in real time. With these software features you are also able to have them perform based on the actions that the visitor is taking. For example, if someone is spending an extended amount of time on a certain page you can have a chat tool automatically offer help if they have questions.
Blog Optimization
Having a Blog on your website is one of the best ways to increase conversions. If you already have pre-existing blog content on your website, this is a great place to start when it comes to optimizing your blog. After analyzing the data from your website, take note of which blogs have the highest amount of traffic visiting them. With articles like this, you can link to or advertise your own product or services if it relates to the blog topic. Research on this has found that you are more likely to increase conversions if they come from an item already on your website. You also want to drive the most qualified traffic to blogs with higher conversion rates, and can do so by optimizing these blogs for the search engine results page.
Re-Engaging Website Visitors
Most visitors to a website are unlikely to perform the exact action you want them to the first time that they visit the site. Using retargeting ads on social media as well as other platforms is a great way to get these visitors re-engaged and back onto your website. This works because you can track the visitors to your website and then serve them online advertisements as they are visiting other websites, and it can be a huge source of conversion when done to users who have visited your highest converting web pages.
Now that you understand the basics of conversion optimization, as well as some strategies to increase your website’s conversion rate, it’s time to get started with your own testing. Remember, even a small increase in your website’s conversion rate can have a big impact on your business’ bottom line.
If you need help getting started with conversion optimization or don’t know where to begin, contact us. Our team of experts at Renegades Media can help you create a high-converting website that will drive more sales and grow your business.
