Have your sales gone missing?
Maybe you couldn’t find them in the first place…
Either way, it may be time to examine your email marketing channel to see where you’re missing out and what you can do to plug the gap.
For Direct to Consumer brands, email marketing should account for around 25% of your monthly revenue.
You may be asking why only 25%?
If you’re seeing 35% or more of your sales coming from email marketing, chances are you’re not getting enough new inbound traffic and leads. In essence, you’re milking a dying cow and at some point your sales will see a significant slowdown.
If your sales from email marketing account for less than 10% of your total revenue, then you either have an amazing call center that closes leads on the phone and collects payments…
OR
Your email sequences and flows don’t convert like they should.
I’d bet that the latter statement is more fitting for 90% of the small-to-mid sized brands out there.
Our team works with D2C and B2B companies to setup, rework or completely overhaul your brand and marketing materials, including email.
We’ve helped brands increase email conversion rates by over 300% and tripled underperforming email revenue in under 12 months.
A great first impression doesn’t mean anything without follow through. We help brands make memorable first impressions and grow the customer relationship exponentially.
Get in touch with us if you’d like to discuss how a better email flow can help you.
renegadesxmedia.com
