Digital marketing has quickly become one of the most important aspects of any business. Whether you’re a small business just starting out or a large corporation, digital marketing is key to reaching your target audience and maximizing profits. However, what are the different types of digital marketing? Which ones should you be using for your business? Read on to find out!
Analytics
A positive aspect of the world becoming increasingly digitized, when it comes to business, is that everything is trackable. Analytics are a way of seeing how your marketing attempts are performing in order to know if anything needs to be changed or kept steady. Using analytic tools also allows you to see metrics such as what channels have the best engagement, if you are reaching your target audience, and what route your customer is taking that is resulting in the most conversions.
Search Engine Optimization
Search engine optimization (SEO) is how you get your website to rank higher in search engines by use of on-site and off-site optimization. Besides content, having good hosting and optimized images that help it load faster also aids in SEO. Your pages can be further improved with SEO tools such as:
Keyword Research
If you want to give your website the best chance of ranking highly in search engines, you need to know the best keywords to rank for. Your website will run into problems if you are attempting to rank for keywords that are too competitive or have no search traffic. Tools such as Google Trends can be used to help with this. Want to know more tools to help with keywords? Check out our article, 4 Best Keyword Tools to Use.
On-Site SEO
On-site SEO has to do with the changes you make on your website that help Google rank it higher on search engines. Common ways of on-site SEO include optimizing aspects such as title tags, content, internal links and URLs. Optimizing your content for user experience, bounce rate, search intent, loading speed, and click-through-rate will also help rank your site higher. Check out our other article on Search Engines to better understand how they work.
Off-Site SEO
Off-site SEO relates to how a website builder chooses to get links back to their website. Backlinks are things such as other websites linking your website within their own content or articles, or can be when you link to an external site within your own content as well. They help Google decide which websites have other reputable sites vouching for them. The more backlinks you have, the better chance you have to rank higher for certain keywords.
If you need help with search engine optimization, check out our web design & management services that we offer to help.
Paid Search and Pay Per Click
Paying to have your website listed in a search engine is known as paid search. Generally, this is done on a pay-per-click basis. Owners bid on keywords that are relevant to their product or service and Google shows the website most related at the top of the search results page.
Local Search Marketing
Did you know that 68 percent of people contact a business directly from the search results without even visiting the website first? This data shows just how important local search marketing is for SEO. Even if your website ranks highly in the organic search results, if you have a physical business in a location, you are not getting the traffic you would normally get due to the Google My Business listings being above it. Learn more about Local Listings.
Content Marketing
Content marketing includes forms of digital marketing such as blogs, videos, infographics, etc. This type of marketing also helps websites show up in the search results for more search results than just their keywords. With our multimedia creative suite services, Renegades media can help with a whole mix of content marketing for your business. You cannot have successful social media marketing without first having a powerful content strategy.
Social Media Marketing
Creating and sharing content on different social media platforms has quickly become one of the most common marketing strategies today. This is because it is a quick way to increase engagement and spread the word about your business. Benefits of social media marketing include:
- Increased brand awareness
- Increased website traffic
- Higher SEO
- Improved conversion rates
- Higher customer satisfaction
- Brand loyalty
- Better customer service
- More demand for a product or service
Some challenges of marketing via social media are making sure you are creating engaging content, increasing cost, and it is always changing, therefore strategies need to be evolving constantly as well. However, the good news is that there are companies, such as Renegades media, that can be sourced out to take care of all of these items for you. This will ensure that your social media marketing strategy is the strongest it can be at all points.
As you can see, there are many different types of digital marketing. However, with the help of Renegades Media, you can successfully implement all of these channels for maximum impact. Contact us today to learn more about our services and how we can help you grow your business online.
