Meet the Client
The Refined Feline is the leading US brand for designer cat furniture and niche cat products. In 2023 their objective was to update the user experience and design of their ecommerce website to be more user-friendly and engaging, while preserving years of high-performing SEO integrity.
Implementation & Results
Our design team worked through the iterative process of brainstorming, ideation, brand updates and wireframes to land on a refreshed, engaging and fun Ui system for their site. We implemented multiple new Ux changes and designed a comprehensive Ui for both desktop and mobile.
After prototyping all pages and functionalities, we proceeded with the handoff to their outsourced development team. Throughout the development process we have been able to support small design changes as their business evolves, while continuing to support seasonal and product changes.
Overall, this project was completed on time and within the predetermined budget.
