Homepage Design for Brick and Mortar Mattress Retailer

Project Goals

Reduced Clutter

Streamlined the homepage design to reduce visual clutter

Refined Navigation

Enhanced navigation for a smoother user experience

Conversion Optimized

Optimized layout to increase visitor conversions

Meet the Client

With two flagship locations, Beauty Rest Sleep Gallery has been a cornerstone for the Missourians seeking their best night’s sleep for over 25 years. Built on the backbone of exemplary customer service, they have built a loyal customer base and thriving business.

Beauty Rest Sleep Gallery was looking to update the User Experience on their website with conversion optimized design principles that supported their unique KPIs.

Implementation & Results

After in-depth discussions to identify and benchmark their KPIs, our team redesigned the Ui and Ux of their homepage, nav bar and mobile layout of the site. We successfully reduced on-site cognitive decision making clutter by 40%, while building an experience that drives users through the predetermined action goals.

Client Review

The design looks terrific – I like how it flows and I think it will make sense for our customers trying to navigate the site.
Picture of Ursula James
Ursula James

Owner

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