How We Brought an AI Gifting Platform to Life
Project Overview
Gifted AI is a passion project from Greg Artzt, a serial entrepreneur with a love for product design and innovation. The goal? To create a unique digital gifting platform that makes sending and receiving gifts seamless.
Greg had the vision and the development team, but he needed a strong brand identity, a high-end UI/UX design, and a product that felt intuitive from the start. That’s where Renegades Media came in.
The Challenge
Unlike many of our projects, this wasn’t about fixing something broken—it was about building something entirely new.
The main challenge:
- No existing platform or brand identity
- No UX structure in place
- Needed to be cost-efficient while still looking high-end
Greg wanted something visually stunning, functional, and easy to use, but also budget-conscious, which meant we had to be strategic with our design approach.
The Solution
We approached this project using our comprehensive product design strategy, which includes:
- Deep Functionality Understanding: Mapped out the platform’s key features and user journey.
- Low-Fidelity Wireframes: Created early-stage wireframes to shape the experience.
- High-Fidelity UI Design: Transformed wireframes into a sleek, branded interface.
- Brand Development: Designed the logo, typography, color palette, and brand guidelines to set the tone.
- Landing Page & Dashboard UI: Developed a fully responsive design for both desktop and mobile.
- Developer Handoff: Make a seamless implementation with Greg’s dev team.
The Process
While we initially placed a junior designer in charge to align with the budget, Greg expected a higher level of refinement. To ensure exceptional quality, we brought in a senior designer to polish and elevate the final product—exceeding expectations while staying aligned with the client’s vision.
Lessons Learned
Great product design isn’t a one-person job. Even for the most experienced designers, it takes collaboration, iteration, and a strong team to execute at a high level.
The Results
- From concept to full design in under 3 months
- Brand identity & UI that reflects Greg’s vision
- A responsive, developer-ready platform with an intuitive interface
- Happy client, ready to launch!
Founder
Final Thoughts
Gifted AI was more than just another branding project; it was an exercise in bringing an idea to life from the ground up.
For entrepreneurs with big ideas but no clear design path, this project proves that a strategic, well-executed branding and UI/UX approach can turn a vision into reality.
Need branding, UI/UX, or product design for your next venture? Let’s talk!
