How We Built a Simple, Effective Website From Scratch

Project Overview

Evolve Egress is a residential construction company based in Ohio. Formerly known as Glass Block Headquarters, they had been highly successful in their niche but wanted to expand into egress window installation. Egress windows are essential for basement safety and often required by fire codes, but they also allow homeowners to increase their home’s square footage and resale value by transforming basements into livable spaces.

To support this new direction, Evolve Egress needed a clean, professional website that clearly communicated their offerings and gave them a credible online presence. The goal was to create a simple but effective website without an overwhelming cost, giving them a strong foundation as they introduced their brand to the market.

The Challenge

Unlike some of our other web projects, the challenge here wasn’t fixing an outdated or ineffective site; it was building something entirely new. Evolve Egress had no existing website and no in-house resources to create one.

They needed a site that was:

  • Visually clean and modern
  • Easy to navigate for potential customers
  • Cost-effective and efficient to launch
  • Optimized for future growth if they wanted to expand their offerings

The Solution

Given the smaller scale of the project, we streamlined our usual website development process to move faster while still providing quality results.

Instead of starting with a detailed design phase in Figma, we went straight to WordPress to build the site efficiently. The structure remained simple and focused on clear messaging, strong visuals, and an intuitive layout to help potential customers quickly understand the benefits of egress window installation.

Lessons Learned

For small businesses and companies just starting out, a simple, well-built website is often all that’s needed to establish legitimacy and begin attracting customers. Not every business requires a large, complex web presence from day one.

This project reinforced that we can deliver high-quality, minimal websites quickly and affordably while still leaving room for future growth. If a business needs a strong digital foundation without an extensive budget, this kind of streamlined approach can be the perfect solution.

If your business needs a professional website without unnecessary complexity, we can help make that happen. Let’s talk.

The Results

The website was completed in just a month and a half, from initial planning to final launch. The new site gave Evolve Egress an instant professional online presence, making it easier to establish credibility and attract customers in their new market.

The owner, Payton, was extremely happy with the final product and provided a video testimonial about his experience.

Looking for Pricing?

You have a budget and are probably wondering if our work fits within it. Although we can’t offer blanket pricing, we do provide free, customized quotes—simply contact us.