How We Created a High-Impact Animated Video for PaintScout’s Home Show

Project Overview

PaintScout is a sales platform designed for painting companies to streamline their sales process, create quotes, and manage customer dashboards. As a software company, their challenge wasn’t just standing out in a crowded market; it was clearly demonstrating the power of their platform in a way that was engaging and easy to understand.

For an upcoming home show, they needed a short, visually compelling video that would showcase their software on a TV display without sound. The goal was to create a video that could capture attention instantly, communicate the value of the platform, and be expandable in the future with additional visuals and voiceover.

The Challenge

PaintScout had never created a video like this before, but they knew they needed it, and they needed it fast. The biggest challenge was nailing down exactly what they wanted so that we could bring their vision to life while working under a tight deadline.

The video had to be under one minute with no music or sound effects.
It had to be visually engaging enough to play on loop at their booth.
The turnaround time was less than 60 days, requiring quick approvals.

The Solution

To ensure a smooth and efficient process, we focused on strategic planning and storyboarding before diving into animation.

We built a clear storyboard to define the video structure before any animations were created.
The video utilized stock footage combined with custom motion graphics and advanced animations to showcase the platform’s capabilities.
We designed it with expansion in mind, allowing for future updates like a voiceover or additional content as PaintScout’s needs evolved.

Lessons Learned

For a video project with a quick turnaround and detailed animations, strategic planning is essential. Without a well-structured storyboard and clear direction from the beginning, projects like this can easily go off track.

This project also reinforced that high-quality animated videos require a team effort. From concept to execution, it takes multiple specialists working together to create a seamless, professional result.

If your business needs a high-impact video to showcase your product or service, let’s talk. We can help you bring your vision to life.

The Results

The final video was delivered over a week ahead of schedule with just two rounds of revisions.