The Challenge
Our brand had slowly evolved over time thanks to dozens of ad hoc decisions. The result was a vibe that felt more like a Tech company than a creative marketing firm.
Our website was the worst offender. It had been touched by too many hands over too many years, all on the same WordPress instance. It was:
- Outdated
- Inconsistent
- Super slow
- And not scalable
Basically, it was a mess. But if we were going to fix it, we had to treat ourselves like a real client.
The Solution
Step 1: Rebrand with intention
Our creative team went to work on the visual identity. We explored multiple directions before landing on what we called the “Inky Hands” style: playful, gritty, and bold. It honored our original color palette but expanded it with fresh textures, personality, and attitude.
And it wasn’t just visuals. We also refined our brand voice and language, creating a consistent tone we could use across web, email, and social.
Step 2: Rebuild from scratch (literally)
We designed the new site in Figma to nail the layout, style, and scalability we wanted. Then we rebuilt the entire thing on WordPress, from a brand new instance, because trying to fix the existing one would’ve been like putting lipstick on a WordPress pig.
We created:
- Scalable templates for service pages and IPPs (so marketing can publish fast)
- Flexible case study layouts
- Smooth mobile responsiveness
- A fresh backend that actually makes editing and expanding easy
Step 3: Align social and brand assets
To keep things tight across every channel, we also created matching social media templates and brand assets. Now our website, social presence, and internal documents actually look like they came from the same company.
The Results
We’ve now got:
- A cohesive, expressive brand identity
- A fast, responsive website that reflects our actual work
- Templates and backend systems that make it easy to publish content
- Unified messaging across every customer touchpoint
- A marketing team that’s no longer embarrassed to send someone to our homepage
This wasn’t just a glow-up. It’s the foundation for everything we’ll create moving forward.
Lessons Learned
- Treat your own business like a client. Waiting until it’s convenient to work on your own stuff? You’ll be waiting forever. Set deadlines. Assign roles. Make time.
- Start fresh when it makes sense. Sometimes rebuilding from scratch is the most efficient path forward, especially if your current stack is holding you back.
Voice and visuals should grow together. We started with messaging, then built the brand identity to match. That gave the whole project clarity and cohesion.
