Kennedy Painting is a residential and commercial painting company based in St. Louis, Missouri. With eyes set on doubling their business over the next three years, they recognized a major roadblock: their marketing efforts were no longer enough to support the growth they envisioned. They came to us for clarity, to better understand where they stood, what gaps existed, and how they could align their marketing with their bigger business goals.
Kennedy Painting wasn’t struggling due to a lack of effort. They had been running solid marketing programs, had data on hand, and had a strong internal team. The real challenge was that they had outgrown their current marketing capacity. They knew that if they wanted to scale, marketing could no longer be a secondary function. It had to be built out with strategy, precision, and deeper understanding.
They didn’t just need more marketing tactics; they needed to think differently about how marketing functioned inside their business. What they were missing was a clear roadmap for action and a fresh lens to interpret the data and performance metrics they already had.
To bring clarity and direction to their marketing function, we conducted one of our signature Nine-Point Marketing Assessments. This in-depth process evaluates nine critical marketing disciplines, giving businesses not just a surface-level review but a full diagnostic and action plan tailored to their goals.
Our team spent weeks researching, whiteboarding with their leadership team, and diving deep into their current marketing assets, systems, processes, KPIs, and data interpretations. The final deliverable was a detailed 20+ page report laying out:
Beyond just handing them a report, we collaborated with their sales and marketing director to help interpret the findings and build a practical path forward, giving them not only clear action items but a new way to think about their marketing function as a whole.
One of the biggest takeaways from this project is that more data isn’t always the answer… better interpretation is. Businesses often have all the numbers they need, but lack the frameworks or strategic thinking to make sense of them.
For Kennedy Painting, the major breakthrough was not just the strategies we outlined, but the way we helped them reframe their view of marketing as a critical function of business growth, not just a collection of disconnected activities.
This project is a great reminder that if a business is looking to scale, it’s not just about doing more, it’s about thinking better. Clarity leads to smarter decisions, and smarter decisions drive real growth.
Through this assessment, Kennedy Painting walked away with a complete understanding of how their current marketing efforts were performing, where they needed to level up, and what specific actions would drive growth without wasted effort or guesswork.
Even more importantly, their leadership gained a new mindset for approaching marketing decisions, focusing on how to interpret the data they already had instead of feeling paralyzed by it. This shift in thinking gave them more confidence, stronger leadership alignment, and a clear roadmap for achieving their ambitious growth goals over the next few years.
You have a budget and are probably wondering if our work fits within it. Although we can’t offer blanket pricing, we do provide free, customized quotes—simply contact us.
