How We Transformed an Insurance’s Website into a High-Performance Digital Platform
Project Overview
Premier Group Insurance is a large insurance network that partners with independent insurance agents and major carriers like Nationwide, Travelers, and The General. While they don’t provide insurance directly, their agents help customers find the best coverage options.
Their digital presence, however, didn’t reflect the scale and professionalism of their business. They had two separate websites, with different pieces of content spread across both, leading to a disjointed experience for users. They also lacked key functionality, including an internal event calendar for their agents.
The goal was to consolidate everything into one powerful, visually striking, and highly functional website that could serve both their agents and their customers.
The Challenge
Premier Group Insurance faced several issues with its existing digital platform.
- Their content was spread across two separate websites, creating a confusing user experience.
- The site lacked a unified, modern design, making it feel outdated.
- They needed an event calendar for their agents but had no way to implement it.
- The website required enterprise-level functionality, making the project more complex than a standard business site.
They had initially attempted to redesign the site in-house, but without deep web development experience, they couldn’t achieve the level of quality and functionality they needed.
The Solution
We approached this project using our structured web design and development process, making sure that every decision was made with usability, scalability, and aesthetics in mind.
The Process
- Discovery & UX Strategy – Did a deep dive into their user flow to map out how content should be structured.
- Wireframing & Prototyping – Created both low and high-fidelity wireframes to refine the layout before design.
- Homepage Design & Approval – Designed the homepage first to set the style direction, then built out the rest of the site.
- Custom WordPress Build – Developed the site using WordPress and built it with Elementor, a powerful page-building tool that allows for easy updates.
- Enterprise-Level Features – Integrated a custom event calendar, podcast embedding, and a hidden internal portal for agent-only access.
Lessons Learned
This project reinforced an important lesson: If your website is a critical business tool, investing in a professional build is essential.
Premier Group Insurance had spent time trying to create their own solution in-house, but without the right expertise, they ended up with a patchwork system that didn’t fully meet their needs. This cost them time and potentially lost opportunities before they turned to us.
For enterprise-level businesses looking to scale, integrate custom functionality, or improve the user experience, working with an experienced web development team can save time and maximize impact.
The Results
The final website successfully merged their two separate platforms into one cohesive digital experience. It was designed to be visually modern, easy to navigate, and packed with enterprise-level functionality.
Final Thoughts
This was one of the largest-scale websites we’ve built, not just in size but in complexity and functionality. The combination of customer-facing and agent-only tools required careful integration with their existing internal systems, making this a truly custom digital solution.
If your business needs a high-performance website with enterprise-level functionality, we’re here to help.
Let’s talk about your next web project.
