Revo Cup is a small franchise of Ethiopian-owned coffee shops in the Midwest, with around 10 locations and deep cultural roots in the coffee world. The St. Louis location reached out to us because their current website and online ordering system felt outdated, unbranded, and difficult to navigate.
They wanted to elevate their brand with a minimal, clean website and improve the online experience for their customers, especially on Square’s ordering system, which lacked product images and consistency.
Despite their strong in-store presence and community roots, they were missing an online experience that matched.
The Challenge
The biggest obstacles were branding and visuals.
- Their logo had been created by the original founder, but beyond that, there were no brand guidelines, colors, fonts, or visual assets.
- They lacked professional photography of their products, space, and team, an essential for online menus.
- Their Square platform had over 30 drink items with no images, making the customer experience feel incomplete.
They also needed to complete the project quickly and without the budget for a full creative overhaul.
The Solution
We used this project as an opportunity to build a brand foundation, even with limited resources.
Here’s what we delivered:
- Two-page WordPress website with a clean, minimal design to match their aesthetic goals.
- Built a static Figma design that was quickly approved and moved into dev.
- Provided light branding support, helping define typography and color treatments based on their desired look.
- Collaborated with a local photographer for partial product coverage.
- Filled visual gaps by generating 30+ AI images of drinks, matching their chosen style and maintaining visual consistency across the menu.
This hybrid approach allowed us to create a sleek, image-rich ordering experience without a full studio shoot, saving time, budget, and product waste.
The Outcome
The new site and menu interface gave Revo Cup:
- A more polished, modern web presence
- A cleaner, photo-forward online ordering experience
- A cohesive brand direction they can use going forward
The client was thrilled with the final result. While we don’t have hard data yet, early feedback suggests the experience now matches the quality of their in-store service, and sets the stage for continued growth.
